Marketing and sales
From social media to email campaigns, learn ways to connect with your customers and increase sales.
Advanced Facebook Ads: Customer Acquisition
1 hour 31 mins • 20 lessons
Facebook advertising offers an unparalleled opportunity for ecommerce businesses. With a powerful audience-targeting tool, platform-specific ad creative, and an easy-to-understand analytics tool, you have everything you need to run ads and grow your business.
Using his own brand and ads as an example, you’ll learn how to create a new customer acquisition campaign using interest-based targeting and data in your very own Shopify store.
AIDA Framework: Advertising Philosophy 101
41 mins • 4 lessons
Good ad creative sells products. So how do you create engaging Facebook ads that capture customer’s attention and converts to sales? In this course Taylor Holiday, CEO of Common Thread Collective and Co-Founder of ADmission will teach you the AIDA framework for ad creative that leads to ROAS (Return on Ad Spend).
Enroll now, and get started on creating or improving your ad creative.
Create Exceptional Customer Service Experiences
36 mins • 8 lessons
Discover how to create exceptional customer service experiences at any stage in business. Taught by Mat Patterson, Customer Service Evangelist at Help Scout you'll practical tips to help you make customer service a competitive advantage.
Ecommerce Email Marketing 101
2 hours 7 mins • 38 lessons
Not every customer buys the first time they visit your store. In fact, few do.
As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.
Facebook Ads for Beginners: Retention and Loyalty
1 hour 43 mins • 26 lessons
Facebook and Instagram offer massive audiences to tap into and grow your business. It’s time to use these platforms to build your business.
In this 60 minute course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.
In this course, you’ll get exclusive access to four of CEO and advertising expert Ezra Firestone’s top performing ad creative and campaigns.
You’ll also discover how to review the performance of your advertising.
By the end of this course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).
Sign up now and start growing your business with Facebook and Instagram ads.
Google Ads for Ecommerce
1 hour 13 mins • 15 lessons
There is no better customer than someone who finds your business on Google. When a customer searches your product and finds your business on Google, they have buying intent.
In this 60 minute course, your instructor Daniel Patricio will teach you how Google Ads works and why you should advertise on it.
Daniel is an ecommerce entrepreneur who grew his business to six figures by focusing on Google Ads. He also works on the marketing team at Shopify where his team built an integration between Shopify and Google to help automate the campaigns in this course.
Grow Your Business with Instagram
2 hours 14 mins • 32 lessons
How do you build an engaged following and increase your sales on Instagram?
Is it about using the right hashtags? Taking the perfect photo? Posting at the right time?
If you want to learn how to build an engaged audience of buyers for your product, you’re in the right place to learn.
Your instructor, Gretta van Riel, is one of Australia’s top young serial entrepreneurs. With five multi-million dollar startups under her belt, Gretta prides herself on turning audiences into brands and trends into markets. She loves Instagram and has amassed over 16 million followers (bot-free) on 25 accounts on Instagram.
Gretta van Riel
Grow Your Holiday Sales or Product Launch Revenue (with Ads)
47 mins • 9 lessons
Learn everything you need to know to run a successful holiday sale campaign (or launch a new product).
Your instructor, Gamal Codner, has spent over a million dollars on Facebook and Instagram ads at a profit and trains dozens of entrepreneurs each month on how to use ads.
You’ll learn the complete Black Friday strategy to use and how using this strategy will generate more revenue for your business during peak sales times.
Enroll now to get started!
Grow your Sales by Understanding Visitor Behavior
24 mins • 10 lessons
Your Shopify store is getting traffic but you’re not seeing any sales. What’s happening?
Is there anything you can do about the 75% of e-commerce carts that get abandoned? What about the visitors who get frustrated and leave before even adding something to a cart? How do you know what ACTUALLY happened that prevented them from buying something?
In this course you’ll learn how to better understand visitor behavior on your store, which can ultimately help you grow your sales.
We’ll cover how to organize your store to highlight high-margin products, engage with customers to better understand their needs and recognize the behavior of high-value customers.
This course is for Shopify store owners looking to simplify website optimization, improve product listings and grow their business quickly and for the long-term.
Sign up today and to start optimizing.
Lucky Orange Team
How to Assess and Optimize Google Smart Shopping Campaigns
12 mins • 3 lessons
Smart Shopping campaigns help you put your products in front of shoppers who are looking for what you offer on Google -- whether they’re at home, on their mobile device or in your store. Once your campaign has been up and running for at least 14 days, it’s important to monitor your performance and make adjustments.
In this course, Justin Szabo from Slicedbread Digital Marketing will show you how to analyze your campaign data and identify areas for improvement through the Google channel app. He’ll walk you through the best practices his team uses to get the most out of their Smart Shopping campaigns, like optimizing Shopping feeds and updating landing pages.
Sign up now and watch for free!