Recorded webinars

Looking to attract new customers and grow sales? With over 400 million monthly active users with high shopping intent, Pinterest is a sales channel worth considering. Join Pinterest Product Specialist Alisa Meredith who will cover what you need to get more traffic and sales. We’ll cover how to create Pins that stand out and how to get found in search using easy, affordable tools that make Pinterest marketing fun and effective.

Join us as we kick off the new year with a new event series to help you improve your store design and increase sales. Turn browsers into buyers with our expert Arianne Foulks, Captain and Founder of Aeolidia. During our live session, Arianne will review a handful of ecommerce sites, providing actionable tips and best practices to improve the overall user experience and optimize for conversions.

Online shopping has exploded since COVID and experts are calling for the biggest BFCM yet. But with that rise also comes a rise in advertising costs on channels like Google, Facebook, Instagram, and YouTube. Email is the number one channel you need for BFCM, and in this workshop, Privy CMO Dave Gerhardt will show why -- and then give you the real tactical examples on how, from how to grow your list to best practices for sending newsletter emails, order follow up emails, abandon cart emails, and reminders.

Your content is the first interaction your customers will have with your brand. Join founder and CEO of KinkyCurlyYaki and Shopify Expert Vivian Kaye to learn how to make that first impression count! In this workshop, you will learn to effectively use digital content such as blogs, videos, lookbooks, etc to increase traffic to your website and convert them into paying customers during the holiday season.

Shezana Manja & Bronwyn Smith from Shopify's Retail team walk you through the new POS Pro pricing to upgrade options and answer frequently asked questions regarding the all new Shopify POS. Questions explored in this session include: What happens to POS Classic after October 31st, 2020? How can I choose a POS subscription for my locations? What’s the difference between POS Lite and POS Pro?

Every physical product you buy needs packaging, but you might not realize the untapped potential your packaging can provide. Your packaging is your billboard; it works hard for you and is the first physical touchpoint for your customer. Plus, 63% of consumers say packaging appearance compelled them to purchase the product again! In this workshop, you'll learn about packaging best practices, how to optimize your shipping costs, how to increase sustainability, how to boost customer loyalty, and finally, how to prepare for Black Friday Cyber Monday. Learn more about Shopify Fulfillment at www.shopify.com/fulfillment and check out the Arka App: https://apps.shopify.com/arka-custom-product-packaging

This webinar is built specifically for ecommerce merchants who want to get on top of their finances. You’ll leave this webinar feeling informed, but not overwhelmed, on the ways to optimize your cash flow and forecast your future revenue and expenses ahead of Black Friday Cyber Monday.

Optimizing stock levels is key to maintaining healthy cash flow. Avoid missed revenue due to stockouts and tying up cash in overstock to maximize revenue, profits, and stockturn. Accurately forecasting customer demand is the foundation for stock optimization and scaling an eCommerce company. However, customer demand patterns changed for most merchants as the world economy went into lockdown. Learn tips to forecast when customer behaviour changes to keep cash flow positive.

Many Shopify merchants have seen a spike in sales during the COVID-19 outbreak. With such unprecedented growth, being able to maintain and sustain this growth is key. In this webinar, Adam Pearce will walk-through practical steps to develop retention and growth through 2020 and beyond.