Name: How to make Black Friday Cyber Monday 2020 your biggest sales event yet
Start: 2020-09-10T17:00:00Z
End: 2020-09-10T18:00:00Z

Recorded workshop•Free

BFCM Series - Product packaging and fulfillment best practices for BFCM

Every physical product you buy needs packaging, but you might not realize the untapped potential your packaging can provide. Your packaging is your billboard; it works hard for you and is the first physical touchpoint for your customer. Plus, 63% of consumers say packaging appearance compelled them to purchase the product again! In this workshop, you'll learn about packaging best practices, how to optimize your shipping costs, how to increase sustainability, how to boost customer loyalty, and finally, how to prepare for Black Friday Cyber Monday. Learn more about Shopify Fulfillment at www.shopify.com/fulfillment and check out the Arka App: https://apps.shopify.com/arka-custom-product-packaging

54:45 min

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Recorded workshop•Free

Facebook ads strategies to turn COVID-19 crisis into a 10x scaling opportunity.

During these uncertain times, many businesses have been under pressure to find new marketing strategies to help generate more conversions among their customers. In this webinar, Matt from SalesGenomics will share the strategy they used for their merchants that turned were suffering business into a success within months. Matt will present a simple step-by-step scaling methodology that you can apply to increase your Facebook ad spend rapidly while maintaining consistent ROAS (Return On Advertising Spend). You will learn how this strategy can be implemented across different verticals and price points, and even on products considered “unsellable” now due to the massive drop in demand. Resources discussed in this workshop can be found here: https://salesgenomics.co.uk/uncategorized/resources/

59:43 min

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Recorded workshop•Free

Win your peak season with Shopify and Google

Businesses are dealing with one of the most dynamic sales environments on record and a holiday season that will look different this year. 75% of U.S. shoppers who plan to shop this season say they will shop online more for the holidays than in previous seasons. What’s more, 1 in 4 U.S. holiday shoppers say they have already started shopping. It will continue to be a season of peak demand as well as a critical time to connect with new and repeat shoppers. Google and Shopify are coming together to share a 30-day action plan to help you win the holiday season. In this webinar, we’ll cover Shopify’s Google sales channel, the benefits to leveraging this powerful tool, what to expect when on-boarding with Google, plus how to optimize your efforts and dollars in advance of the holiday season.

1:01:32 min

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Recorded workshop•Free

Mastering email marketing with workflow automations

You can reference today's presentation deck for all the valuable information and expertise shared, as well as additional free resources from Emmanuel to get you started with your email automations. Pro tips and tools: - Setting up Shopify Email - Creating marketing campaigns and automations with Shopify - Email marketing apps - Learn email marketing: Everything from list building to advanced lifecycle automation To continue your learning on email marketing, here are your next steps: - Email marketing strategies for high volume sales periods tutorial - Ecommerce email marketing 101 course - Introduction to email list growth course - Connect with your customers through Shopify Email recorded workshop If you'd like to learn more from our expert, Emmanuel, watch his Compass course on ecommerce logistics. We encourage you to join our Shopify Community to connect with like-minded entrepreneurs, Shopify experts and support advisors ready to answer your questions. Continue the conversation about today's webinar here.

1:03:06 min

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Recorded workshop•Free

Holiday Hacks: TikTok's Holiday Guide for Small Businesses

Late on holiday planning? Don't sweat it! We know the end of the year is a busy time for you and your business. From connecting with consumers in an evolving retail landscape to maximizing the impact of your marketing spend, let TikTok guide you through every step towards getting the most out of this shopping season. Our 60-minute session will cover: 1. The opportunity for small businesses this holiday season 2. The easy way to launch successful campaigns on TikTok 3. An inspirational guide to effective creative 4. How small businesses are planning for the holidays 5. How to get started Plus a customer panel featuring: Valentina Garbarini - Founder & CEO of Blavia Skincare Jackie Myers -Marketing Manager of Good Dye Young Michael Terrence Nightwing - Chief Product Mixer (Founder & CEO) of Neter Gold

52:32 min

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