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Workshops

Name: How to make Black Friday Cyber Monday 2020 your biggest sales event yet
Start: 2020-09-10T17:00:00Z
End: 2020-09-10T18:00:00Z

Browse recordings of past events, or save your spot in an upcoming workshop.

Recorded workshops

Recorded workshop•Free

BFCM Series - Product packaging and fulfillment best practices for BFCM

Every physical product you buy needs packaging, but you might not realize the untapped potential your packaging can provide. Your packaging is your billboard; it works hard for you and is the first physical touchpoint for your customer. Plus, 63% of consumers say packaging appearance compelled them to purchase the product again! In this workshop, you'll learn about packaging best practices, how to optimize your shipping costs, how to increase sustainability, how to boost customer loyalty, and finally, how to prepare for Black Friday Cyber Monday. Learn more about Shopify Fulfillment at www.shopify.com/fulfillment and check out the Arka App: https://apps.shopify.com/arka-custom-product-packaging

54:45 min

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Recorded workshop•Free

Facebook ads strategies to turn COVID-19 crisis into a 10x scaling opportunity.

During these uncertain times, many businesses have been under pressure to find new marketing strategies to help generate more conversions among their customers. In this webinar, Matt from SalesGenomics will share the strategy they used for their merchants that turned were suffering business into a success within months. Matt will present a simple step-by-step scaling methodology that you can apply to increase your Facebook ad spend rapidly while maintaining consistent ROAS (Return On Advertising Spend). You will learn how this strategy can be implemented across different verticals and price points, and even on products considered “unsellable” now due to the massive drop in demand. Resources discussed in this workshop can be found here: https://salesgenomics.co.uk/uncategorized/resources/

59:43 min

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Recorded workshop•Free

Win your peak season with Shopify and Google

Businesses are dealing with one of the most dynamic sales environments on record and a holiday season that will look different this year. 75% of U.S. shoppers who plan to shop this season say they will shop online more for the holidays than in previous seasons. What’s more, 1 in 4 U.S. holiday shoppers say they have already started shopping. It will continue to be a season of peak demand as well as a critical time to connect with new and repeat shoppers. Google and Shopify are coming together to share a 30-day action plan to help you win the holiday season. In this webinar, we’ll cover Shopify’s Google sales channel, the benefits to leveraging this powerful tool, what to expect when on-boarding with Google, plus how to optimize your efforts and dollars in advance of the holiday season.

1:01:32 min

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