Audience Insights Tool (DEMO)

In this lesson you’ll watch the step-by-step process to set up your Audience Insights Tools.

The purpose of Facebook’s Audience Insight Tools is to help you create ads that resonate with ideal customers. It also helps you find more people to market to who are your ideal customer.

Tools You’ll Need:

  • Facebook Business Manager
  • If you don’t have your Facebook Business Page and Facebook Business Manager set up yet, follow the steps here.
  • Customer Avatar Worksheet (Click File → Download as PDF or create a copy of this document for you)

✅ Open your Facebook Business Manager and follow along with the tutorial to help you target the right customers for your business.

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