Breakthrough Branding

9 mins • 6 lessons

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In this mini-course, learn from the genius of Jean-François Bouchard chairman and co-founder of iconic agency Sid Lee. Get candid tips and advice to help you create breakthrough branding for your business.

  • Branding for Community Building
  • How to Create Unique Customer Experiences
  • How to Create a Consumer for life

About the instructor

Jean-François Bouchard

Chairman of Sid Lee

Jean-François Bouchard is the chairman and co-founder of Sid Lee. Sid Lee is a global creative team of 600 professionals crafting transformative consumer experiences to drive value for top-tier brands. Bouchard is also the Chairman of the Board of C2 Montreal. Held in May every year, the global business event explores the potent intersection between creativity and commerce to foster innovation.