DEMO: Setting Up Your Campaign

In this lesson you’ll see the step by step process to set up your collection and homepage retargeting ads.

Tools You’ll Need:

  • Facebook Business Manager
  • Ad Creative (You can use a tool like Canva to help you make your creative)
  • Ad Copy (Pro tip: Make a Google Doc where you keep all of your ad copy)

Investment Recommendation:

Getting started with $5/day is a safe bet and let that ad run for at least 5 days to make sure that it’s getting shown to the right people.

Remember, Facebook is learning how best to show your ad so it can take a few days to optimize.

Once you’ve reached that timeline, consider your click-through rate. Under 2%? Consider new ad creative with a more enticing message; the 2%-8% is a great range to be in. If you’re getting over 8% click-through rate, you’re leading the industry.

✅ Once you see how it’s done, it’s time to set up your own collection and homepage retargeting ads campaign!

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