Meet Your Instructor

Course content (26 lessons)

Meet your Facebook and Instagram advertising instructor, Ezra Firestone!

In this course you’ll learn the step-by-step process Ezra uses daily to run profitable advertising for his Shopify store. He’s spent over 8 figures on Facebook and Instagram advertising, so he knows what works (and what doesn’t)!

Highlights of Ezra’s experience:

Co-founder & CEO of Boom! By Cindy Joseph (Generated over $60 million in revenue in four years)
Founder & CEO of Smart Marketer (Ecommerce tools, trainings and events to help you grow your business)
Founder & CEO of Zipify Apps (Top rated app that helps you create winning sales funnels and landing pages)

0:00
[MUSIC PLAYING] Hey, I wanted to tell you a little bit about me so that you know who you're learning from. I'm a Shopify merchant. I currently own one of the largest Shopify stores in the world. And I started small, I started from nothing. And you can do that too. You know, now, we are doing really well, have 86 full-time team members. And I've had the fortune of being able to support thousands of e-commerce merchants from 0 to 7 figures by educating them like we're going to do in this course.
0:31
My store boom that we're going to be using as a case study in this course has done over $60 million in sales. Facebook recently did a case study on my brand about our advertising. I'll be sharing with you in this course what we did so that you can implement that in your store too. I want to tell you what I'm going to expect out of you in this training. I want you to approach it with a positive mindset and open to learn mindset.
0:53
I want you to go through every module, make notes, make action item lists, and actually implement this. And please, don't go through any other trainings while you're going through this course. If you want to get the most out of it, you really have to invest in it. And if you do that, you're going to get the results. And I want you to know what you can expect out of me, which is that I will be an open book. I will share everything that I know about Facebook and Instagram advertising so that you can copy it and implement it in your business.
1:18
There's nothing that I'm doing that I'm going to hold back from you. You have access to everything in my arsenal of advertising that has taken me from a beginner store with nothing all the way to one of the biggest Shopify stores around. So, really excited about this training. My goal is that at the end of this, that you become a behavioral remarketing master. That you're able to leverage behavioral remarketing product page, retargeting home page, retargeting cart, retargeting to achieve success in your Shopify store and generate more profit and more sales.
1:50
In the next module, we're going to dive into talking about why Facebook and Instagram are important and why you should be leveraging them in your business.

Meet Your Instructor

Course content (26 lessons)

Overview

01 |Facebook Marketing Set-Up

02 |Product Page Retargeting

03 |Collections & Homepage Retargeting

04 |Shopping Cart Retargeting with Dynamic Product Ads (DPA)

05 |Loyalty Campaigns

06 |Reviewing Performance

Highlights of Ezra’s experience: