Why Facebook and Instagram Ads?

Course content (26 lessons)

Facebook and Instagram – the same company – make it easy to start and run and your own ads without having to hire outside help.

Overview of the influence of Facebook and Instagram:

2.32 billion monthly active Facebook users every month
1 billion monthly active Instagram users (80% of users follow a business)
200 Million+ Instagram users visit at least one Business Profile daily
Over ⅓ of Instagram users have used their phone to purchase a product online

Facebook Owns Instagram:

On April 9, 2012 Facebook purchased Instagram (a then 13 person startup). So for clarity ... Facebook owns Instagram. This gives you an advantage to target your customer on the right platform at the right time.

0:00
[MUSIC PLAYING] I get the question a lot, why Facebook and Instagram? And simply put, it's where people hang out. There are 2.3 billion users on Facebook. There's over a billion active users on Instagram, and 1/3 of Instagram users have used it to make a purchase on their mobile device. Shopify has come out and said that 2/3 of all social traffic to Shopify stores comes from Facebook.
0:33
And the reason I'm so passionate about it is literally, without Facebook and Instagram, my business wouldn't exist. 90% of the customers that we have-- we've sold over $60 million in our store. 90% of those customers have come from Facebook and Instagram. They are the two most powerful platforms that exist today for merchants to be leveraging, to get customers for their stores.
0:56
And we're starting with guaranteed winners. We're doing product page retargeting, home page retargeting, cart retargeting, campaigns that are just going to work for you that work for every merchant who I talked to who are leveraging with them. So the reason that you want to leverage Facebook and Instagram is that's where people are hanging out. That's where they are. That's how you can get them from having seen your store to coming back and seeing and again to doing business with you.
1:19
And finally, Facebook and Instagram are the easiest to use "self-serve," air quotes, ad platform around, meaning you can go in there, set it up yourself. You don't need an agency. You don't need a third party. You can do it yourself. And so I'm super excited that we're going to be leveraging it to help grow your store. And in the next video, we're going to talk about what an e-commerce sales funnel is and why you need that before you even run ads.
1:44
So thanks again for watching, and I look forward to seeing you there. [MUSIC PLAYING]

Why Facebook and Instagram Ads?

Course content (26 lessons)

Overview

01 |Facebook Marketing Set-Up

02 |Product Page Retargeting

03 |Collections & Homepage Retargeting

04 |Shopping Cart Retargeting with Dynamic Product Ads (DPA)

05 |Loyalty Campaigns

06 |Reviewing Performance

Overview of the influence of Facebook and Instagram:

Facebook Owns Instagram: