Why Facebook and Instagram Ads?
Course content (26 lessons)
02 |Product Page Retargeting
03 |Collections & Homepage Retargeting
04 |Shopping Cart Retargeting with Dynamic Product Ads (DPA)
05 |Loyalty Campaigns
Facebook and Instagram – the same company – make it easy to start and run and your own ads without having to hire outside help.
Overview of the influence of Facebook and Instagram:
- 2.32 billion monthly active Facebook users every month
- 1 billion monthly active Instagram users (80% of users follow a business)
- 200 Million+ Instagram users visit at least one Business Profile daily
- Over ⅓ of Instagram users have used their phone to purchase a product online
Facebook Owns Instagram:
On April 9, 2012 Facebook purchased Instagram (a then 13 person startup). So for clarity ... Facebook owns Instagram. This gives you an advantage to target your customer on the right platform at the right time.