Discover Your Niche to Turn Viewers into Followers
Course content (32 lessons)
01 |How to Build An Engaged Following on Instagram
02 |How to Create Content that Converts Followers to Customers
03 |⌛ Halfway There... ⌛
04 |How to Create an Instagram Sales Funnel
05 |How to Make more Sales with Influencer Marketing
Knowing your niche is incredibly important to find targeted Instagram users who can become customers.
So what is a niche?
A niche is a subsection of the population who can be identified by sharing a common value or interest as other people. A niche market is a subset of a larger market with its own particular needs or preferences.
Here are a few examples of niches to help clarify:
- Food and drink
- Health and fitness
Watch and learn how Dropbottle fits into a primary, secondary and third niche. Also, if you’re selling an item that’s not inherently unique (i.e. a t-shirt) a helpful way to figure out your niche is to see if it can fit into the 3 F’s: Form, Function and Frugality. Watch the video to learn how to find the advantages that your product may have.