How to Reach Out and Brief an Influencer

How to Reach Out and Brief an Influencer

Course content (32 lessons)

03 |⌛ Halfway There... ⌛

In this lesson, you’ll learn the right way to connect with influencers so they say YES to representing your brand.

Best Practices to Work with Influencers:

  • Make the reach out as personalized as possible.
  • Include why you decided to reach out to them and why they’re a good fit for your brand.
  • Authentic compliments are a nice touch!
  • Introduce your brand and how you’re different. This helps give them the language to talk to their audience about you.
  • Don’t offer ‘exposure’ in the place of payment. It’s offensive.
  • Don’t make it too long, they don’t have all day to read about you. Get to the point.
  • Use email for the initial outreach. You can DM them on Instagram as well to touch base and mention your email.

How to Pay an Influencer:

  • PayPal is the easiest method so you can make international payments. I pay the influencer first, and then they post. (Refer to the pricing chart in Module 4, Lesson 3 to get a sense of pricing)

Examples of Campaign Briefs:


Join Shopify Compass

Become a member to access online courses, webinars, and a community of like-minded business owners.

Sign up for Compass

Download the Shopify Compass app

Track your progress and schedule reminders to help you reach your business goals.

Google Play Store BadgeMac App Store Badge