Introduction to Packaging Your Products

25 mins • 9 lessons

Every physical product you buy needs packaging.

Whether you ship apparel, beauty, furnishings, food & beverage, telemedicine or cannabis, this course is for you.

Your packaging is your billboard, it works hard for you and is the first physical touchpoint for your customer. Plus 63% of consumers say packaging appearance compelled them to purchase the product again!

In this course, taught by Phillip Akhzar, CEO of Arka, you’ll be able to:

  • Discover the best practices of packaging products so you can make success oriented decisions for your business, like optimizing costs and saving money on shipping.
  • Consider the value of thinking sustainably when making packaging decisions
  • Boost customer loyalty with packaging as your secret weapon

Whether you’re an ecomm veteran or new to selling online, this course will help you enjoy the process of choosing your packaging. Sign up now for free to get started.

About the instructor

Phillip Akhzar

Founder & CEO of Arka

Phillip Akhzar is the Founder and CEO of Arka with over a decade’s experience in packaging. Phil is a San Francisco native and attended Cal Poly SLO as an Industrial Engineer before graduating from both Y Combinator W15 and 500 Startups Batch 16. From Boeing Aerospace to Silicon Valley startups like iCracked, Phil has brought his core competency at the biggest of companies to businesses just getting their start.