Let’s look at a case study of The Builder. You’ll learn from a real example of how we’d approach the strategy for a business owner who’s at The Builder stage.
All right so let’s look at a client case study – The Builder came to me with $750,000 in annual revenue but they were looking to grow beyond their established proof of concept even though they possessed a determined and scrappy. Get it done mentality they needed to get the word out to reach more consumers and to generate revenue without having to reinvent the wheel themselves.
So stop and take a moment to think about what they should do. Write that down or make a mental note so the key when starting out is getting a brand appropriate commerce site up and running. So you have somewhere the consumers can go to see your catalog where they can learn about you and actually buy product.
This generates the revenue that makes everything else possible. Shopify is an ideal platform to accelerate your market entry and your early growth since it is designed for DTC companies and includes all the standard commerce features and functions you’ll need from day one when you’re small, you need to leverage
what’s already available beg, borrow steal to make yourself look and feel established and trustworthy and to make a positive first impression on new consumers considering your product or brand. For most emerging brands you need to focus most on finding and building a relationship with new consumers. So staying with the tried and true on your commerce
site out of the gate is a very good strategy. Some things you want to steer clear of our custom integrations and complex digital experiences when you’re just starting out. The key as you’re starting is not to do too much or to think your initial requirements are completely unique. Figure out ways to leverage the tried and true technologies
already out there and make hard decisions about what can wait. Focusing on one or maybe two things that distinguish your brand make sure those are front and center. For most brands this won’t really impact your initial website interface and functionality so you can keep spending in check and let you use precious resources for things
like customer acquisition if you can avoid complex integrations and do some things manually for the time being. All right. So going back to the builder case study we talked about. Let’s see if your ideas about what they should do or on point. So here’s how this played out. It took a two pronged approach launching a branded polished
website quickly leveraging Shopify an already available apps to extend functionality where needed while quickly building up their visibility via search and social platforms. I kept the focused limited so I could deliver a high quality first time experience for this merchant. Ultimately I hope to provide credibility and validation for the business which helped clarify next steps. As I began to scale their brand.