Maximize Customer Lifetime Value

38 mins • 6 lessons

When you understand Customer Lifetime Value for your Business, you’re able to make better decisions, smarter investments, and truly serve your customers in the way in which they deserve to be served. And, the best part of it, is that it’s easy and fun.

This course is taught by Andrew Christison, Sr. Director of Business Development for Tinuiti, the largest independent performance marketing agency across the Triopoly of Google, Facebook, Amazon, and beyond.

This course has been designed to inspire you to better understand Customer Lifetime Value. In this course you’ll learn what Customer Lifetime Value is, why Customer Lifetime Value is important, how to Calculate Customer Lifetime Value, the 3 Major Drivers of Customer Lifetime Value and how to improve each of the three core elements of customer lifetime value.

Plus, most importantly, you’ll learn the simple math that could mean nearly doubling your Customer Lifetime Value, if implemented, with real life examples from actual Shopify Brand clients.

Enroll now for free to get started!

In this course, taught by Andrew Christison, you will learn:

  • 3 Tactics to Increase Average Order Value
  • 3 Tactics to Increase Number of Orders
  • 3 Tactics to Increase Average Percent Profit Margin

Sign up now for free to get started.

About the instructor

Andrew Christison

Senior Director of Business Development for Tinuiti

Andrew is on a mission to maximize fast-growth & enterprise brands' full digital marketing potential. With focus on fast-growth brands like MVMT, Pura Vida Bracelets, and Bombas plus powerhouses like Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Vitamin Shoppe, and more our mantra is continual growth and constant ingenuity. Andrew is Senior Director of Business Development for Tinuiti, the largest independent performance marketing agency across the Triopoly of Google, Amazon, Facebook, and beyond. Tinuiti unites channel expertise with cross-channel strategy to help clients identify, engage, and acquire customers, then retain and reactivate them as they continue their digital journey. With expertise in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, every solution is built on best-in-class analytics, brought to life with brilliant creative, and delivered by exceptional strategists. Educated with degrees in Entrepreneurship and Global Management, with over 15 years of sales, marketing and business strategy experience, Andrew is a seasoned business builder, helping clients take their business to the next level.

Maximizing Customer Lifetime Value

01 |The CLV Formula & the 3 Ways to Increase Customer Lifetime Value.

02 |3 Tactics to Increase Average Order Value

03 |3 Tactics to Increase Average Number of Orders

04 |3 Tactics to Increase Average Percent Profit Margin

05 |Thank You and Next Steps