Niche It! 4 Steps to Niching Your Business

33 mins • 12 lessons

Do you need to have a niche in order to start a business? No. Would a niche help grow your business faster? Absolutely.

Vivian Kaye’s business skyrocketed to $6 million in sales, shipped thousands of orders and amassed raving reviews by using the power of niching.

In this course, you’ll learn her 4 step signature framework to niche your new or existing e-commerce business.

Enroll now to start for free!

In this course you will learn:

  • The 5 benefits of niching your business
  • How to find your perfect niche market
  • How to develop your customer avatar
  • 3 companies who have come from $0 to 5, 6 and 7 figures by focusing on a very specific group of people with one product.

Sign up now for free to get started.

About the instructor

Vivian Kaye

Founder & CEO of KinkyCurlyYaki

Vivian Kaye is the Founder & CEO of KinkyCurlyYaki, one of the premier textured hair extension brands for Black women, disrupting a $6 billion industry. Vivian has graced international stages, enlightening entrepreneurs with her sage business advice and riveting stories of overcoming the challenges of running a multi-million dollar eCommerce empire all while balancing life as a single mom. Vivian has been featured on Shopify's Expert Academy Series, Ted Conference's "The Way We Work" and Ezra Firestone’s Blue Ribbon Mastermind. Vivian has also been featured in digital publications such as Black Enterprise, Ebony Magazine, Refinery21, Blavity and podcasts such as Shopify’s Vanguard, Side Hustle Pro, Being Boss, Hashtags & Stilettoes and She Did it Her Way.