Tutorials to bring your restaurant online

Connect with content marketing

Content Marketing is about building trust and engagement with your audience through entertainment, education and inspiration.

How can you do this as a restaurant owner?

Do some research. Use search engines and keyword planning tools to discover common questions about food, cooking, food safety, and non food-related topics that might affect your direct neighbourhood. Use these as inspiration for your content planning.

Monetization. Can your video series be packaged as a course you can sell on your online store?

Production. Consider paying existing staff to create content. If you’re creating within your restaurant, convert your dining room or a section of your kitchen into a makeshift studio

Some ideas:

  • IGTV cooking show
  • Tell your story
  • Recipe blogs
  • Lifestyle content
  • Virtual classes
  • Engage with your email list