Tutorials for holiday selling

Email marketing strategies for high volume sales periods

Email is a key, low-cost marketing channel during high volume selling periods. Customers expect to learn about the deals from their favorite brands directly to their inboxes, so preparing your email marketing strategy is a crucial step to secure conversions of new and existing customers for high-volume sales periods and beyond.

In this video, you’ll learn how to:

  • Build a high quality email subscriber list to ensure you are delivering your message to as many potential customers as possible.
  • Plan your email calendar and get crafty building impactful emails that work for mobile and desktop.
  • Learn how to understand your email engagement metrics and build an effective long term email strategy.